Why Do You Need a PR Agency?
There are many factors to take into account when considering whether to hire a PR agency. One way of deciding is to ask yourself the following questions:

*Can you afford a PR agency? if so how long?

*Do you have the time or staff to have an in-house PR strategy?

*Do you feel confident writing and distributing press releases?

*Are you or your company getting the positive press coverage that you deserve?

*Are you satisfied with occasional media exposure or is it central to your marketing strategy?

*Do you have quality media contacts?

*Are your competitors receiving more press coverage than you?

*Will a PR agency be an asset?

Good PR agencies write press releases, distribute them to targeted media outlets, make follow-up calls, and often have established good relationships with many journalists.

Therefore, with cost not being an issue, almost every actor, musician, model, and small to medium sized company would hire the services of a PR agency. However, PR agencies can be expensive so the question is whether that money could be better spent elsewhere.

If gaining media exposure is central to the success of your upcoming projects and/or company then you may be better off recruiting the services of a PR agency. New innovative companies often take this line. To be truly effective consistency is required – public relations should be an ongoing process, week after week.

PR campaigns must be conducted with consistency, and it won’t happen overnight…